Members Of FAANG Set To Testify Before Congress

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Members Of FAANG Set To Testify Before Congress

Members of FAANG — Facebook’s Mark Zuckerberg, Amazon’s Jeff Bezos, Sundar Pichai of Google and Tim Cook of Apple,  — are set to answer for their companies’ practices before Congress as a House panel caps its yearlong investigation of market dominance in the industry.

Via APNews:

The four command corporations with gold-plated brands, millions or even billions of customers, and a combined value greater than the entire German economy. One of them is the world’s richest individual (Bezos); another is the fourth-ranked billionaire (Zuckerberg). Their industry has transformed society, linked people around the globe, mined and commercialized users’ personal data, and infuriated critics on both the left and right over speech.

Critics question whether the companies, grown increasingly powerful after gobbling up scores of rivals, stifle competition and innovation, raise prices for consumers and pose a danger to society.

The four CEOs are testifying remotely for a hearing Wednesday by the House Judiciary subcommittee on antitrust.

In its bipartisan investigation, the panel collected testimony from mid-level executives of the four firms, competitors and legal experts, and pored over more than a million internal documents from the companies. A key question: whether existing competition policies and century-old antitrust laws are adequate for overseeing the tech giants, or if new legislation and enforcement funding is needed.

Subcommittee chairman Rep. David Cicilline, a Rhode Island Democrat, has called the four companies monopolies, although he says breaking them up should be a last resort. While forced breakups may appear unlikely, the wide scrutiny of Big Tech points toward possible new restrictions on its power.

The companies face legal and political offensives on multiplying fronts, from Congress, the Trump administration, federal and state regulators and European watchdogs. The Justice Department and the Federal Trade Commission have been investigating the four companies’ practices.

Each company has a distinct profile and sets its widening footprint in specific markets, and each tech titan has his own approach and story to tell.

For Bezos, who presides over an e-commerce empire and ventures in cloud computing, personal “smart” tech and beyond, it will be his first-ever appearance before Congress.

Bezos is introducing himself, in a way, in his hearing testimony, unusual for the occasion. He lays out his challenging life story growing up in New Mexico as the son of a single mother in high school, and later with an adoptive father who emigrated from Cuba at 16. Previewing his written testimony in a blog post Tuesday, Bezos traces his origins as a “garage inventor” who came up with the concept of an online bookstore in 1994.

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Attorneys general from both parties in 50 states and territories, led by Texas, launched an antitrust investigation of Google in September, focused on its online advertising business.

“Google operates in highly competitive and dynamic global markets, in which prices are free or falling, and products are constantly improving,” Pichai says in his written testimony. “Competition in ads — from Twitter, Instagram, Pinterest, Comcast and others — has helped lower online advertising costs by 40% over the last 10 years, with these savings passed down to consumers through lower prices.”

Apple, whose iPhone is the third-largest seller in the world, faces EU investigations over the fees charged by its App Store and technical limitations that allegedly shut out competitors to Apple Pay.

“Apple does not have a dominant market share in any market where we do business,” Cook says.

He is making the case that the fees Apple charges apps to sell services and other goods are reasonable, especially compared with what other tech companies collect. In over a decade since the App Store launched, “we have never raised the commission or added a single fee,” Cook says in his testimony.

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Written by: LoneRhody

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