NBA Lost 25% of TV Audience Since 2019, More than 45% Since 2011

Written by on 05/20/2021

NBA Lost 25% of TV Audience Since 2019, More than 45% Since 2011

Via Breitbart:

The NBA continues to suffer ratings disasters, with ABC falling 45 percent since the 2011-12 season, TNT down 40 percent, and ESPN off 20 percent.

It was reported that in May the NBA lost 13 percent over the “bubble” coronavirus season, and when headed into the final week of the 2020/2021 season, the ratings for ESPN, ABC, and TNT’s broadcasts were all down roughly 13 percent over the 2019/2020 season — the latter of which included the games in the NBA “bubble.”

But a loss of only 13 percent year-over-year does not really tell the whole tale. To see how badly the NBA is really doing in its TV ratings, one must go back a decade.

Since 2011, the league has lost nearly half its audience.

Per Outkick:

  • Compared to 2019, TNT’s 2021 slate dropped 19%, from 1.5 million to 1.2 million. ESPN fell even further, down 26%, from 1.6 million down to under 1.2 million.NBA commissioner Adam Silver once blamed cable packages for collapsing ratings. Has he seen what his sport is doing on ABC, the NBA’s sole broadcast partner? ABC tanked 25% between 2019 and 2021, going from 3.6 million to 2.7 million. That’s a new all-time low. Since 2011-12, ABC’s NBA broadcasts are down more than 45%. Nearly half of the audience has left.

The league’s TV ratings have done nothing but decline for years.

Like nearly all TV, the NBA is suffering a decline because customers cutting the cable. But the NBA has suffered a far worse decline than most other TV shows and even worse than many other sports. While others have lost fans, the NBA has fallen precipitously.

As Breitbart Sports noted in April, the NBA cannot even earn the number of viewers that tune in for regular network fare.

Historically, sports out-earns any regular TV series, but the average viewership for the league’s games was only 2.83 million last season. For comparison, recent episodes of the NBC crime drama, The Blacklist, averaged about 3.3 million viewers, while one of ABC’s biggest shows, the medical drama, The Good Doctor, averaged just over four million per week.


Our Readers And Listeners Keep Us In Print & On The Air!

Click here to subscribe to The CRUSADE Channel’s Founders Pass Member Service & Gain 24/7 Access to Our Premium, New Talk Radio Service. www.crusadechannel.com/go

What Is The Crusade Channel?

The CRUSADE Channel, The Last LIVE! Radio Station Standing begins our LIVE programming with our all original CRUSADE Channel News hosted by Ron Staffard. Coupled with Mike “The King Dude” Church entertaining you during your morning drive and Rick Barrett giving you the news of the day and the narrative that will follow during your lunch break!

We’ve interviewed over 300 guests, seen Brother Andre Marie notch his 200th broadcast of Reconquest; The Mike Church Show over 1200 episodes; launched an original LIVE! News Service; written and produced 4 Feature Length original dramas including The Last Confession of Sherlock Holmes and set sail on the coolest radio product ever, the 5 Minute Mysteries series! We were the ONLY RADIO outlet to cover the Impeachment Trials of President Trump from gavel to gavel!

Now that you have discovered The Crusade, get30 days for FREE of our premium News-Talk Radio service just head to:

https://crusadechannel.com OR download our FREE app: https://apps.appmachine.com/theveritasradionetworkappIti-

Did you know about NBA? If you are interested in supporting small business, be sure to check out the official store of the Crusade Channel, the Founders Tradin Post! Not to mention our amazing collection of DVD’s, Cigars, T-Shirts, bumper stickers and other unique selection of items selected by Mike Church!

Tagged as

Reader's opinions

Leave a Reply


CRUSADE Channel Previews

CRUSADE Preview-Call 844-527-8723 To Subscribe

Current track

Title

Artist