Microsoft among deals that helped NBA set record $1.46 billion in sponsorship revenue
Microsoft among deals that helped NBA set record $1.46 billion in sponsorship revenue Via CNBC.com: The National Basketball Association made a record $1.46 billion in sponsorship revenue in its 2020-21 regular season, according to estimates by IEG, a sports partnerships consultancy firm. IEG said the figure is up 6% year over year, and up from the $1.2 billion the NBA made from partnerships after its 2018-19 season. IEG tracks sponsorship […]