Flashback To The VERITAS-SONY Classic Advertising Meme

Originally published on 14 May, 2016!

Mandeville, LA – The Veritas Radio Network, the “Radio The Way It Should Be™” Company, introduces the first in a series of advertising memes based on classic magazine ads. The first in our series is based on a early 1970’s ad that appeared in Time, Life and other magazines and was the ad used to launch the Mico-TV, Sony’s breakthrough product that many people still buy and sell on eBay. We are including the original ad from SONY with our version. The text of OUR version is as follows:

“This is the personal radio predicted for the decade of the 10s so light and compact you carry it with you like a book wherever you go. Put it beside your bed, on your desk at the office, outdoors for picnicking on the patio, in the back of the car or on the boat. It plays anywhere on its own rechargeable battery pack or AC adapter, with a sound so bright and clear ordinary radios pale by comparison. Weighing only 1 pound, it is hardly any larger than a Pop-Tart, yet it outperforms standard radio receivers in sensitivity and True sound. Available only in limited quantities Veritas brings it to you today through which advanced research in the Shoutcast transmitter, so powerful and sensitive it is used only through computers and other advanced electronic equipment – and the new CRUSADE Channel. It would be no exaggeration to say that someday all Radio will sound like Veritas’s CRUSADE Channel. But why wait for some day? See it today on selected app dealers. Veritas CRUSADE Channel, List $free. Optional app for $1.99.”

ORIGINAL SONY AD