Gallup Poll: Americans Remain Distrustful of Mass Media

today10/01/2020 13

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Gallup Poll: Americans Remain Distrustful of Mass Media

Via Gallup:

At a time when Americans are relying heavily on the media for information about the coronavirus pandemic, the presidential election and other momentous events, the public remains largely distrustful of the mass media. Four in 10 U.S. adults say they have “a great deal” (9%) or “a fair amount” (31%) of trust and confidence in the media to report the news “fully, accurately, and fairly,” while six in 10 have “not very much” trust (27%) or “none at all” (33%).

Gallup first asked this question in 1972 and has continued to do so nearly every year since 1997. Trust ranged between 68% and 72% in the 1970s, and though it had declined by the late 1990s, it remained at the majority level until 2004, when it dipped to 44%. After hitting 50% in 2005, it has not risen above 47%.

The latest findings, from Gallup’s annual Governance poll conducted Aug. 31-Sept. 13, are consistent with all but one recent trust rating — in 2016, a steep decline in Republicans’ trust in the media led to the lowest reading on record (32%).

Republicans’ trust has not recovered since then, while Democrats’ has risen sharply. In fact, Democrats’ trust over the past four years has been among the highest Gallup has measured for any party in the past two decades. This year, the result is a record 63-percentage-point gap in trust among the political party groups.

While majorities of Democrats have consistently expressed confidence in the media since 1997, this has not been true of independents since 2004. Republicans’ last majority-level reading for trust in the media was in 1998.

Overall Trend With Mass Media

Americans’ confidence in the media to report the news fairly, accurately and fully has been persistently low for over a decade and shows no signs of improving, as Republicans’ and Democrats’ trust moves in opposite directions. The political polarization that grips the country is reflected in partisans’ views of the media, which are now the most divergent in Gallup’s history. Recent Gallup/Knight Foundation polling has shown that although Americans increasingly see bias in news coverage, they nonetheless believe that an independent media is key to democracy.

 

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Written by: LoneRhody

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